About Us


We are an African born business consulting and coaching business operating since 2011

After more than two decades working across various industries and countries, we believe that people and organisations inherently have the ability to create solutions, solve problems and navigate the change they are challenged with.   We have developed the tools, frameworks and methods to unlock this latent potential.  Our services can be tailored to large, medium or small organisations and start-ups.


We are passionate about helping businesses and professionals further unlock their potential

In Africa, when the dry winter ends, the first rain’s unlock the potential stored in the soil, expectantly awaiting the new season.  Seeds sprout, leaves shoot and flowers bloom, transforming the once dry landscape into a summer wonderland.  The animals have food, the plants bear fruit and nature is bountiful

In business, and in people, there is untapped potential stored, waiting to be unlocked to evolve to their next stage of evolution and growth.  We believe in this potential and strive to harness this in support of your journey of transformation and growth.

For us, the First Rain is a symbol of unlocking the potential in people, teams, businesses and organisations in their journey ……


How we work

  • Created by potrace 1.16, written by Peter Selinger 2001-2019

    Collaborative approach

    We collaboratively decide what business challenge you want solved and what outcomes you require

  • Created by potrace 1.16, written by Peter Selinger 2001-2019

    Holistic outlook

    We adopt holistic approach considering strategy, people, process and technology ensures a winning solution

  • Created by potrace 1.16, written by Peter Selinger 2001-2019

    Top down and bottom up

    We explore what is possible, then we look at where you are now and how you can get to your vision

  • Created by potrace 1.16, written by Peter Selinger 2001-2019

    You are included

    We actively include your people in the team who are mentored, coached and skilled in the art of making change happen


Andrea Duffin

Andrea’s career as a Digital Innovator, Business Executive, Entrepreneur and Management  Consultant spans twenty plus years across a range of industries in South Africa and abroad. Her unique capability is to define, align and implement business and digital strategies to unlock business potential and growth. This art of aligning business innovation and digital technologies, to deliver concrete results, through alignment, structure and organisation is what makes a difference in the businesses she works in.

In her career, she has worked as a consultant and business executive, in large organisations and start-ups. In addition she is an executive coach. She has a Business Science (Hons) – Information Systems with postgraduate specialisation in digital transformation.

Reviews from our Happy Clients

What can we help you overcome?

We help you stay ahead in a rapidly transforming world
Scroll to Top